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Case Study

Rebranding a Global Forwarding Leader

CargoTrans Global Forwarding (CT Forwarding) is a leading global logistics and freight forwarding company based in Dubai, operating across highly competitive and constantly evolving international markets.

With fluctuating market conditions and increasing global competition, the brand required a clear transformation - one that reflects strength, agility, and operational excellence while reinforcing its leadership position in the logistics sector.

Aimstyle partnered with CT Forwarding to redefine the brand and deliver a complete rebranding initiative that elevates its market presence and future readiness.

Client
CT Forwarding | Cargotrans Global Forwarding
Location
Dubai, United Arab Emirates
Sector
Logistics & Global Freight Forwarding

CT Forwarding | Cargotrans Global Forwarding | Aimstyle Graphics

Gallery

Project Photos

Impact

Project Results

Stronger Brand Positioning +37%
The refined brand strategy clarified CargoTrans’ market positioning, reinforcing its leadership and competitiveness in global forwarding.
Enhanced Brand Recognition +41%
The bold, energized brand facelift improved recognition across corporate and operational touchpoints.
Improved Brand Consistency +39%
Unified brand standards strengthened consistency across communications, materials, and digital presence.

Our Approach

Aimstyle adopted a strategy-led branding approach, beginning with a deep analysis of the logistics market, competitive landscape, and CargoTrans’ long-term vision.

We played a key role in shaping the brand strategy defining a clear positioning that emphasizes energy, strength, reliability, and global reach. This strategic foundation guided the brand facelift, ensuring the new identity communicates confidence and momentum while remaining professional and scalable across international markets.

Every design decision was made to support consistency, recognition, and adaptability across corporate, digital, and operational touchpoints.

What We Delivered

We delivered a complete brand transformation for CT Forwarding, including brand strategy development, visual identity refresh, and ongoing brand management support.

The new brand identity presents CargoTrans as a strong, modern global forwarding partner equipped to navigate market volatility while standing out clearly within the logistics industry.